Album Packaging, Brand Exploration

This project is centered on building a packaging system. I took three albums from this band called Sir Sly and applied branding principles to systemize the covers into a brand. The project is heavily centered on process, and it was a way for me to refine how I approached all projects. It started with understanding the albums' core ideas, then making quick sketches and refining until I got to a system. And once the system was in place, it was all about deconstructing it and applying it across different mediums, from shirts to motion graphics.