For Colgate’s My Smile Is My Superpower campaign, the team at Makeout was approached by BCW to throw a live event to launch the campaign. My role for this project was to deconstruct the campaign and create assets from the system established in the campaign video, which is all about embracing gaps, which was carried through in the graphics and environmental signage I conceptualized and executed. Most of the print assets for this project were large-scale, so a thorough understanding of designing large-scale graphics and setting up print files was needed. Along with all the signage and print collateral, I also designed the takeaway gift, a branded cross-shoulder bag. 

Project done through the experiential agency Makeout
Graphic Design
Packaging Design
Enviromental Graphics
Print Production

Visual Identity—Art Direction—Packaging Design—Print Design—Digital Media Design—Campaign Development—Editorial  Design—Custom Illustration—