Editorial Design, Infographic design, Typography
Editorial Design has always been a passion for me and luckily, I've had the pleasure of working for the most well-known fitness magazine Men's Health. I primarily designed the front of book and the body section of the magazine. I would have to conceptualize, design, and produce visually compelling layouts based on the stories. I got to pitch a lot of key art and illustrate when needed. Still, most importantly, I would have to balance a lot of imagery and type visually, so I learned a lot about organizing information from a reader's stance.
Campign Push, Email Newsletter Design, Brand Design
My role was to design diverse promotional materials, including newsletters, videos, web ads, and social media content. The goal was to create visually engaging and effective marketing assets packages to raise awareness of sales, promotions, and, more importantly, campaign launches. Part of my responsibility included photographing some of the products myself and helping out during campaign shoots by creating shoot lists for the photographers.
Graphic Design, Experiential design, Exhibit design
connectRN believes nurses are the most valuable players in the healthcare system, yet nearly 9 in 10 American nurses think nobody understands the work they do. This project was about creating a captivating pop-up gallery aimed at showcasing nurses' true humanity. The concept revolved around a series of larger-than-life faces, each representing the diverse range of nurses and their remarkable stories. Through this powerful visual medium, we sought to convey a compelling call for one essential element: listening. In this project, I created a design system based on the brand's current system. This was essentially an offshoot of connectRN, and I was responsible for designing all the monoliths, a magazine with the transcript of each interview with the nurses, and a website that housed all the transcript and audio of the interview.
Inspired by Peacock's new three-part event "The Continental: From the World of John Wick," we at Makeout partnered with our friends at Fever to invite fans into an immersive experience of "the world’s most chic, sophisticated, and dangerously elite hotel in NYC." My role was primarily desiging signage, wallpaper, and props for this activation.
Pokemon Starter Kit
Brand Exploration, Motion, Illustration
This project is a hypothetical project that envisions Pokémon as a real thing in our world. I got inspired after learning you can buy reptiles and have them shipped to you via the post office but instead of reptiles, imagine buying a Pokémon. Essentially your buying a starter kit and embarking on your journey from when you get you select your starter Pokémon to when you compete in the league.