Inspired by Peacock's The Continental: From the World of John Wick, this project featured an immersive experience in the Continental Hotel Bar in New York City. My role was to lead the branding for the experience. I made a wallpaper that emulated the show’s design and a logo that combined elements of the show’s wordmark and The Continental logo used for promotional material to craft an original identity for the experience. Additionally, I designed and staged print props, including fake cans, stationery, and liquor bottles.

Project through Makeout

Graphic Design
Experiential design
Set Design
Prop Design

Visual Identity—Art Direction—Packaging Design—Print Design—Digital Media Design—Campaign Development—Editorial  Design—Custom Illustration—