This hypothetical project imagines the world of Pokémon as a real-life experience that can be purchased as a product. The idea is partially inspired by the reptile pet trade, where snakes and lizards can be bought and shipped. With this concept, you would purchase a kit that includes your chosen starter Pokémon, along with a Pokédex to help you identify other Pokémon you encounter along your journey. The kit would include a ticket to compete in the league after collecting all the gym badges. Art Direction Brand Exploration Motion Graphics Illustration